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Centers of Excellence

KOTLER-SRINIVASAN CENTER FOR EXCELLENCE IN MARKETING

The Kotler-Srinivasan Center for Excellence in Marketing was created to bridge the academia-industry gap in marketing intelligence, analytics and insight-led solutions. The aims of the center include academic research and industry-led consulting innovations in keeping with the needs of marketing managers across the country.

The institute, during the visit of the marketing legend, Dr. Philip Kotler, announced that it has identified its core competence in the area of Marketing and that it aims to become a school reputed for marketing excellence. With this, Great Lakes is following the footsteps of premier US B-Schools, which are known to have focus in one area.

The Kotler-Srinivasan Center for Excellence in marketing receives direct support from both legendary professors Dr. Philip Kotler and Dr. Seenu V. Srinivasan, the Adams Distinguished Professor (Emeritus in Service) of Marketing Research of Stanford University. In addition to that, Dr. Paul Prabhaker, Associate Dean, College of Business, Northern Illinois University, Illinois, USA, has keen involvement in the operations of the center.

Kotler-Srinivasan Center for Excellence in Marketing conducts conferences, seminars, workshops, publishes case studies, monographs and research reports in the area of Marketing. The center conducts the annual marketing conference with NASMEI (North American Society for Marketing Education in India) every year in December where Marketing academicians across the globe present their latest research in the area of Marketing. The center also conducts an international Conference on Business Analytics as an annual event, where both academicians and industry practitioners come together to present their research papers in the area of analytics and business intelligence.

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GREAT LAKES CENTER FOR MANAGEMENT RESEARCH

The Great Lakes Center for Management Research aims to promote, facilitate and advance India-centric management related research, which contributes to the development of basic and applied knowledge in the field of management. It has been publishing a half-yearly refereed journal "Great Lakes Herald" since 2007.

It has also been organizing an annual international research conference since 2006, in which several research papers have been presented on various areas of business and management including finance, human resources, marketing, operations management, organizational behavior, and strategy.

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UNION BANK GREAT LAKES CENTER FOR BANKING EXCELLENCE

Union Bank Great Lakes Center for Banking Excellence (UBCFE) has been established at Great Lakes Institute of Management with generous contribution and unstinting support from Union Bank, to conduct research and training programs and undertake initiatives in the field of Banking and Financial Services.

The center consists of a panel of eminent leaders from the banking sector and from the academia. The advisory council consists of Dr. Y. V. Reddy (Former Governor, Reserve Bank of India), Mr. M. V. Nair, CMD, Union Bank of India, Dr. Bala. V. Balachandran, Founder-Dean, Great Lakes Institute of Management, Dr. Shyam Sunder (Yale University), Dr. Marti Subramaniam (NYU) and Dr. Raghuram Rajan (Chief Economic Advisor to the Government of India).

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ORCHID PHARMA CENTER FOR EXCELLENCE IN MANAGEMENT OF TECHNOLOGY, INNOVATION AND TECHNOPRENEURSHIP [OPCET]

OPCET was established at the Great Lakes Institute of Management, Chennai with support from Orchid Chemicals & Pharmaceuticals Limited in 2010. Its focus is on knowledge-intensive entrepreneurial ventures across high technology, low technology and services sectors. It aims to create a future that is more conducive to eliciting excitement and fresh thinking pivoted around entrepreneurship, technology and innovation that spurs accelerated growth in key clusters of industries in Tamil Nadu, working in tandem with CIE. This Center has a director and a Governing Council that guides and steers its plans and actions. Dr. K.C. John is the Chair Professor for this Center of Excellence.

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