Call for papers
Greetings from the Great Lakes Institute of Management!
The Kotler-Srinivasan Center for Research in Marketing at the Great Lakes Institute of Management and NASMEI (North American Society for Marketing Education in India) are delighted to announce that the 12th Great Lakes-NASMEI Marketing Conference will be held on December 2018 at the Great Lakes Institute of Management campus in Manamai. This is approximately 55 kms. from Chennai, and 9 kms. from the tourist town of Mahabalipuram.
We invite extended abstracts in all areas of Marketing.
The abstract in MS Word, single-spaced, one-inch margin on all sides, Times New Roman 12 point font, should not exceed three pages. Abstracts should have a representative list of references.
Last date for the extended abstract August 20, 2018