Global Mindset. Indian Roots.

Empirical Studies 2014-15

Company
Study Title
Amazon India
The federal tax structure of India and its impact on e-commerce companies
Delhivery
Line haul network optimization for Delhivery
Delhivery
Evaluation of operational sites for ISO readiness and design a process manual for the ERP system of Delhivery
Faballey
Market Research (consumer behavior, industry and competitors study), ways to improve online marketing for Faballey
Groupon
Pricing Analytics for Goods Deals
HCL
Tracking digital touchpoints of customers across channels and suggesting Multi-Channel Attribution using Google analytics
Jabong
Vendor Management System - Seller Connect by Jabong
Juvalia & You
  1. Research on the concept of social selling and identify the end customers and evaluate their buying behaviour
  2. Identify new products in the social selling channel
  3. Estimate the wallet share of various income groups towards social selling purchases
  4. Compare the business model of Juvalia with similar organizations such as Avon, Chloe & Isabel, Oriflame and Stella & Dot
Limeroad.com
Create marketing campaigns to increase the social media presence of Limeroad.com in turn increasing the website traffic
LINE Corp
  1. Develop a marketing plan to acquire users from 1000 colleges across the country
  2. Identify use cases for chat group with more than 100 members
LINE Corp
Study of the Indian mobile gaming industry and identify what drives the success of mobile games in India
Mahindra Comviva
Market research and Analysis to study the feasibility of launching an educational mobile application for working professionals
Makaan.com
Agent to Agent Connect Program
PNB Housing and Finance
Optimizing the Digital marketing strategy for PNBHFL by improving its SEO, SEM and SMM
Safexpress
Studying & Recommending solutions to restructure & streamline warehouse operations & manpower using work optimization methodology & data analysis
Snapdeal
Increasing awareness about Snapdeal through Advertising & Recognizing the sectors and verticals for Exclusive Launches
Tolexo (IndiaMart)
Enhancement of User Interface & Describing Persona of Users for Tolexo.com (SMEs & MSMEs)
Tolexo (IndiaMart)
Analyzing the behavior of buyers and sellers in a B2B marketplace
Tolexo (IndiaMart)
A research on various kinds of Road Forms available and all India CST + VAT tax rates and any suggestions on how to reduce the cost. Also, give recommendations to address the serviceability issue for Tolexo.com, resulting the order cancellations
Vividh Hi-Fab
Identify the market penetration of nuclear fuel fabrication and prospect of growth in France and Russia for Vividh Hi-Fab
Zopper
Increase customer retention and acquisition for ZOPPER by analyzing mobile user behavior and recommending changes in existing application

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