Research

Great Lakes faculty have been known for their research interests and frequent publications. Research and publishing have always been encouraged at Great Lakes as this ultimately enhances the overall learning experience for the students. Our faculty hold a MBA and doctoral degrees from leading institutions across the world (e.g. George Washington University, University of Houston) and India (e.g. XLRI, IIM-A). Our faculty are ever cognisant of new trends in the industry and society, and their impacts therein. Their findings and articles are welcomed by prominent publications and are even presented at various international conferences.

 
Books
  • "Economic Development, Social Consequences, and Technological Innovation Under Climate Change COVID-19 Pandemic Conditions", co-authored by Dr. Vishal Dagar, published online by Frontiers (https://doi.org/10.3389/978-2-83251-434-4)
  • "Indian Economic Problems", co-authored by Dr. Vishal Dagar, published online and assigned as a compulsory course for Bachelor of Arts (DDE) Semester – II, Paper Code – BA2004-II, by the Maharishi Dayanand University (MDU)
  • Jones Mathew and Partha Pratim Pal (2022), "Sales Manager's Essentials - A Practical Workbook for Success", Bluerose Publications, New Delhi, ISBN: 978-93-5611-208-7, February 2022, Pages - 172
  • “Managing Projects”, by Prof S. K Palhan, published by New Dawn Press, Inc., USA, UK, and India
  • “Defence Industrial Base – 2025”, by Prof S. K Palhan, published by CENJOWS in 2010

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Book Chapters
  • 'Towards a Life with Diginity: Sarovar Beckons PwDs Inclusion' by Preeti Goyal, published by Champions of Change: Catalyzing Inclusion at Workplace. New Delhi: Confederation of Indian Industries (2020)
  • 'Business Success through Social Responsibility: Microsign Products' by Umashankar Venkatesh, published by Champions of Change: Catalyzing Inclusion at Workplace. New Delhi: Confederation of Indian Industries (2020)
  • Venkatesh, U., Mathew, J., & Chaudhuri, A. (2019) Corporate social responsibility as an antecedent of brand valuation in Mandated Corporate Social Responsibility - Evidence from India, Eds. Mitra, N. & Schmidpeter, R. Switzerland: Springer Nature, p. 175-198.
  • Venkatesh, U. (2018) The hegemony of global brands: Brands, globalization, & local cultures, in The Globalization Conundrum - Dark Clouds behind the Silver Lining, Eds. Chakrabarti, G. & Sen, C. Singapore: Springer Nature, p. 205-217.
  • Venkatesh, U (2017) Branding impetus for start-ups: Relevance and rhetoric, in Global Entrepreneurship and New Venture Creation in the Sharing Economy, Eds. N. Zakaria & L. Kaushal, Singapore: IGI Global.

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Case Studies
  • Jones Mathew, Sandeep Puri, Manavi Chopra (2023), "Zenonco.io: Service Delivery and Brand Building Dilemmas", Ivey Publishing
  • Jones Mathew, Sujata Khandai, Sandeep Puri (2022), “Lebua: A Thai Luxury Hotel’s Post-Pandemic Dilemmas”, Ivey Publishing
  • Jones Mathew, Sandeep Puri, Darren Meister, and Maria Luisa Chua Delayco (2021); 'Amazon Food Bites into Food Delivery Market in India'; Ivey Publishing. W25902
  • 'The Case of the Ace Employee', by Dr. Poornima Gupta, published by Human Capital (2022)
  • Mathew, J., Venkatesh, U., et al (2021), 'Kineer: A Social Marketing Challenge', accepted for publication by IMD Lausanne, Switzerland - 3rd Prize at John Molson International Case Study Competition (2022), Canada

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Conference Proceedings
  • Dr. Vishal Dagar - Session Chair at the 44th International Conference of the International Association of Energy Economics (IAEE) and Saudi Association of Energy Economics (SAEE) organized by KAPSARC for IAEE MENA Chapter in Saudi Arabia
  • Dr. Vishal Dagar - Session Chair for Future of Employment: Challenges and Opportunities (FECO 2023) at International Conference, at the Symbiosis School of Economics, Symbiosis International University, Pune
  • Dr. Vishal Dagar chaired a Session at the XIV International Conference at the Graduate School of Economics and Management of Ural Federal University Ekaterinburg, Russia. November 2022
  • Dr. Vishal Dagar - Session Chair at the Amity International Public Policy Conference 2023 & International Young Researchers’ Conference sponsored by Amity Institute of Public Policy in collaboration with Jawaharlal Nehru University (2023)
  • Dr. Vishal Dagar - Chaired a Session on Sustainability at an International Conference of Jamia Hamdard University (2022)

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Journal Publications
  • "Towards a theoretical framework for augmented reality marketing: A means-end chain perspective on retailing" in the journal 'Information & Management', January, 2024
  • "ARvolution: Decoding consumer motivation and value dimensions in augmented reality" in the journal 'Journal of Retailing and Consumer Services', January, 2024
  • "The crisis effect in TPB as a moderator for post-pandemic entrepreneurial intentions among higher education students: PLS-SEM and ANN approach" in the journal 'The International Journal of Management Education', November, 2023
  • "Sustainable Consumption: A Bibliometric Study" in the journal 'Dynamic Relationships Management Journal', November, 2023
  • "Decisive Drivers Contributing towards Modern Last Mile Delivery Operations: A Qualitative Analysis using ISM" in the journal 'International Journal of Mathematical, Engineering and Management Sciences', October, 2023
  • "Novel evidence from APEC countries on stock market integration and volatility spillover: A Diebold and Yilmaz approach" in the journal 'Cogent Economics and Finance (Taylor and Francis)', October, 2023
  • "Navigating services for consumers with disabilities: a comprehensive review and conceptual framework" in the journal 'Journal of Service Marketing', September 15, 2023 (ABDC - A)
  • "Filtering the reality: Exploring the dark and bright sides of augmented reality–based filters on social media" in the journal 'Australian Journal of Management', September 15, 2023 (ABDC - A)
  • "Coping with public-private partnership issues: A path forward to sustainable agriculture" in the journal 'Socio-Economic Planning Sciences', August 22, 2023 (ABDC - C)
  • "Empirical Study of Knowledge Management and Student Empowerment for Employability" in the journal 'International Journal of Knowledge Management Studies', , 2023

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Mainstream Press
  • 'Can Green Credit Programme Change Behaviors Towards A Sustainable Future?', co-authored by Dr. Bappaditya Mukhopadhyay & Dr. Sanghamitra Bhattacharyya published by India Times (2023)
  • Gautam Lakhamraju quoted in 'MBA Education in Tumultuous Economic Conditions' by Edex (2023)
  • 'Why MBA students need to have mindfulness training,' authored by Dr. Umashankar Venkatesh, published by The Hindu (2023)
  • 'How summer school empowers management career aspirants,' authored by Dr. Sanghamitra Bhattacharyya published by India Today (2023)
  • 'The Role of Emotional Intelligence in Leadership Development,' authored by Dr. Sanghamitra Bhattacharyya published in HCM Excellence Magazine (2023)
  • ‘Products’ To 'Adaptive Products': How Marketers Are Looking At ‘Disability Inclusion’ As Next Big Strategy', authored by Dr. Jones Mathew published by ABP Live (2023)
  • 'How Electric Vehicles Will Change The Global Economy,' authored by Raunak Malhotra, published by India Times (2023)
  • 'Navigating the Corporate Landscape,' authored by Dr. Poornima Gupta, published by India Today (2023)
  • 'Classroom teaching cannot be substituted by online teaching,' exclusive interview with Dr. Debasis Sanyal, published by Financial Express (2023)
  • Dr. Poornima quoted in the article 'Private Universities Gamify Entrance Exams as Part of Education Revamp', published by Money Control (2023)
  • 'Managing the Multigenerational Workforce: Strategies for Success,' authored by Dr. Vibhav Singh published in ET HRWorld (2023)
  • 'Idea Crowdsourcing: Unlocking the Creative Potential of Consumers', co-authored by Dr. Kirti Sharma & Ms. Chitrakshi Bhutani published in India Times (2023)
  • 'Marketing in the Digital Age; Leveraging Social Media, E-commerce for Business Growth,' authored by Dr. Jones Mathew published in Financial Express (2023)
  • 'Gamification: Enhancing Engagement and Learning Outcomes in Business Studies,' authored by Dr. Poornima Gupta published in Tech Circle (2023)
  • 'Accelerating Growth of Industry-4.0: Its Implication on People Factors,' authored by Dr. Ravindra Ojha published in Times of India (2023)
  • 'Overall Quality Effectiveness (OQE): A Holistic Quality Metric in Manufacturing,' authored by Dr. Ravindra Ojha published by Logistics Insider (2023)
  • 'How India Fares On Sustainable Development Goals,' co-authored by Dr. Sanghamitra Bhattacharyya & Dr. Bappaditya Mukhopadhyay published by ABP Live (2023)
  • 'The Tech Layoffs Of 2022 And 2023: Unveiling The Realities,' authored by Mr. Rounak Malhotra published by Hr.com

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Journal Review Editorial Board
  • Dr. Vishal Dagar appointed as the Associate Editor of the Economics and Management section in the journal SN Business & Economics on July 26, 2022.
  • Editorial Advisory Board Member of Review of Global Economy, Trade and International Business (RGETIB), Houston, USA, since March 2020
  • Reviewer on the Journal of Indian Business Research since 2019 ABDC Category C Journal, Emerald Publishing.
  • Reviewer on the International Journal of Business and Globalization since 2019 ABDC Category C, InderScience Publishers
  • Member of the Editorial Board of the Amity Journal of Commerce and Financial Review, Journal of the ACCF, Amity University, NOIDA since 2018.
  • Book Evaluator for Publishing, Oxford University Press, since 2019.

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Trade Publication
  • 'Digital Nomads - Boon or a Bane for Organizations?', by Dr. Poornima Gupta, published by People Matters (2021)
  • 'From Automated to Autonomous Operation: An Accelerator to Manufacturing Future', by Dr. Ravindra Ojha, published by Manufacturing Today (2021)
  • 'How equal participation of women can help achieve SDGs', by Prof. Madhurima Mishra, published by ET HR World (2021)
  • 'Is Industry-4.0 the New Accelerator to Lean Manufacturing?' by Dr. Ravindra Ojha, Manufaturing Today (2021)
  • 'Simplify the Process of Organ Transplantation,' by Dr. Bappaditya Mukhopadhyay, ET Healthworld (2021)

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Student Publications
  • 'Blockchain: The Smart Solution', by Ritika Agrawal (PGPM 2021), published by DataQuest (2022)
  • 'Lean Manufacturing and its Impact on Business Outcomes', by Neeru Yadav (PGPM 2022), published by International Journal for Research Trends and Innovation (2021)
  • 'Will Budget 2021 provide the impetus the economy needs ? ' by Ayush Saxena (PGDM 2019-20), published by Business Line on Campus (2020)
  • 'Blockchain in Indian Healthcare System' by Parth Gupta (PGDM 2019-20), published by Forbes India (2020)
  • 'To revive economic growth the 2020-21 Budget should focus on expenditure while compromising on fiscal ratios ' by Ketan Aggarwal (PGPM 2019-20), published by The Pioneer (2020)

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Associations

  • IIT Stuart School of Business
  • BABSON
  • BAUER
  • University of Bordeaux
  • HKUST
  • UMKC
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