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faculty profile

Swaminathan T N

Swaminathan T N
Professor
Great Lakes Institute of Management
Area: Marketing
Email: tnswami@greatlakes.edu.in

 

T. N. Swaminathan Ph.D., is currently Professor of Marketing and Director, Branding, PR & Alumni Relations at Great Lakes Institute of Management Chennai.

His career has spanned close to 40 years both in Industry & Academics. He worked for close to 33 years in companies like HLL, Wipro, Shaw Wallace, Dynavision, Geoffrey Manners, Dabur and Tate & Lyle North America. His experience is rich a blend of in-depth urban, rural and international marketing, sales and distribution, turnaround and heading SBUs.

A Microbiologist turned MBA (IIM-Calcutta), he has cross functional experience arising out of a strong R&D, Systems, Sales & Marketing and a Strategic thinking background in MNCs & Indian organizations of repute. Prior to moving in to Chennai in 2004, he was the CEO (Vice President & Business Head) of Tate & Lyle North America’s J V in India before moving on to an international B2B assignment with Tate & Lyle North America. He continued till 2006 as a retainer to Tate & Lyle North America to advise on South & South East Asia. He has been involved in Turnaround of several SBU’s of HLL, Shaw Wallace, Dabur&Bharath Starch amongst others. Currently he is a consultant for some renown Chennai based companies.

Dr. Swaminathan has been teaching since 1992 - Marketing, Sales & Strategic Management courses & MDPs as Visiting / Guest Faculty at IIMC, IIMB, IIM Ranchi, KC Institute of Management-Mumbai, IMT-Ghaziabad, IMI- Delhi, Fore school Delhi, BIM-Trichy, ITM-Chennai etc. He was Head - External Relations & Adjunct Professor at IFMR-Chennai before moving to Great Lakes in 2008 as Director-External Relations & Professor of Marketing.

Dr .Swaminathan’s publications include 8 Peer Reviewed Research papers in leading Indian and International publications, 3 Case studies Published in Ivey Richard Case collection , Emerald Emerging Markets case Study Collection and IMT Case Journal and a Coffee Table Book. Besides, his articles have been published in ET, BLoC, BW Disrupt, Tech Story, Deccan Herald, Metropolis, Paradigm among others , and he has reviewed text books for Pearson Prentice Hall & Vijay Nicole. A list of his representative publications is given below.

His areas of interest are: IoT& Industry 4.0.,Brand Marketing, Strategic Marketing, Services Marketing, B2B , Sports Management & Retailing besides Turning Around Companies.

LIST OF REPRESENTATIVE PUBLICATIONS

BOOKS

  • Swaminathan,T.N.(Editor) (2014) Global Mindset Indian Roots – Thought Leadership and Beyond. Pg. 122 Emerald Publishers,New Delhi, India. (ISBN :978-81-7966-392-9)

CASE STUDIES

RESEARCH PAPERS (PEER REVIEWED PUBLICATIONS)

  • Viswanathan,P.K. and Swaminathan, T.N. (2017) Quantifying the relative importance of key drivers of Landing Page. Indian Journal of Marketing – in print
  • Rajan, C.R., Swaminathan, T.N. &Pavithra, M. (2017) Key Drivers of Purchase Intent by Indian Consumers in Omni-channel Shopping. Indian Journal of Marketing.47(5) 7-20.
  • Swaminathan,T.N., and Viswanathan,P.K.,(2015) “Social Marketing - Awareness & Satisfaction Levels of Government Aided Health Insurance Project in Rural Tamil Nadu”,Indian Journal of Marketing45(6),pp. 7-20(ISSN 0973-8703)
  • Swaminathan, T.N. and Viswanathan.P.K(2014)“ Drivers of Consumer Attitudes and their impact on FastFood outlets in India”,Academy of Taiwan Business management Review , 10(2), pp.102-114 (ISSN – 1813-0534) – ABDC “B”
  • Swaminathan, T.N. and Balasubramanian .G.(2014)“Drivers of Quality Management in Selected Pharmaceutical Companies in Tamil Nadu - A Chi Square Approach to Validation” ,Prabandhan: Indian Journal of Management7 (2) pp. 5-15 (ISSN – 0975-2854)
  • Swaminathan, T.N. ,Amar Harish and Binoy Cherian(2013)“Effect of Social Media Outreach Engagement in Institutions of Higher Learning in India”,Asia Pacific Journal of Management Research and Innovation9(4), pp.349-357 (ISSN – 2319-510X)
  • Swaminathan, T.N. ,Viswanathan P.K. and Mehta, Niyati (2013) “Consumer Preference And Effectiveness Of OOH (Out Of Home) Media In India”, Academy of Taiwan Business management Review, 9 (3), pp.122-131. (ISSN – 1813-0534) – ABDC “B”
  • Swaminathan, T.N. and Balasubramanian, G (2013) “Drivers of Quality Management in Select Pharmaceutical Companies in Tamilnadu – a Rotated Factor Matrix Approach”, Academy of Taiwan Business management Review, 9(2), pp.106-115 (ISSN – 1813-0534) – ABDC “B”

PRESS ARTICLES

BLOGS

AWARDS & RECOGNITIONS:

  • Vice – President – TiE Chennai (2017 – 2019).
  • Member – Governing Council (2015 - 2017), TiE Chennai.
  • "Best Marketing Professor Award” at ABP News National Education awards - July 2015

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