2 day program on
strategic branding for profitable growth

WORKSHOP OBJECTIVES

  • Strategic Brand management today
  • Building your brand message as you develop/grow your products
  • Brand equity and its relevance
  • Building and communicating powerful product/service messages
  • It’s all about value proposition
  • Today’s customer
  • Strategic brand identity – The Vertebrand way

WHO SHOULD ATTEND

  • VP’s and directors of marketing/sales
  • Business development senior managers
  • Product and brand specialists
  • Strategic planners
  • Entrepreneurs
  • Agency executives and key account managers

BENEFITS OF ATTENDING

  • You’ll be acquainted with the key-branding definitions
  • Learn how to effectively foster strong brand messaging
  • Know how to effectively position your brand that ensures growth and increase sales
  • Get to use hands-on tools that can assess and build your brand
  • Evaluate and build your corporate brand strategy

Date: August 2 – 3, 2013
Time: 09:30 am - 05:30 pm
Venue: Great Lakes Institute of Management, Dr.Bala V. Balachandar Campus,East Coast Road
Program Fee: INR 20,000 (Inclusive of accommodation and service tax)
For Group Discounts call us at +91 9840079377