Call for papers
Greetings from the Great Lakes Institute of Management!
The Kotler-Srinivasan Center for Research in Marketing at the Great Lakes Institute of Management and NASMEI (North American Society for Marketing Education in India) are delighted to announce that the 11th Great Lakes-NASMEI Marketing Conference will be held on December 22& 23 2017 (Friday-Saturday) at the Great Lakes Institute of Management campus in Manamai. This is approximately 55 kms. from Chennai, and 9 kms. from the tourist town of Mahabalipuram.
We invite extended abstracts in all areas of Marketing.
Extended abstracts should reach us latest by July 15th, 2017. The abstract in MS Word, single-spaced, one-inch margin on all sides, Times New Roman 12 point font, should not exceed three pages. Abstracts should have a representative list of references.
Acceptance of the extended abstracts will be notified by August 31, 2017.