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Business Analytics conference 2013

The 3rd International Business Analytics conference held at Great Lakes Institute of Management, Chennai on December 24, 2013 with an objective to nurture business leaders in taking decisions based on statistics and data, has proven a great success. The conference began in an auspicious way by lighting of the Kuthuvilaku by Dr. Bala V Balachandran along with the key note speakers Prof. John F Dickson, Mr. Naveen Kumar and Mr. Uday Bhate.

In his inaugural speech, Prof. Bala laid emphasis on the need of analytics for the present and future Managers for effective decision making. While quoting N R Narayana Moorthy’s “In God we trust, for everything else bring me data”, Prof. Bala said he would replace the word data with information in this quote. He also accentuated the importance of Business Intelligence in today’s competitive scenario. “Due to its relevance and futuristic character of the subject, Great Lakes in addition to providing a major in Business Analytics, will soon be launching executive programme in Business Analytics in collaboration with many renowned industry organizations”, Prof. Bala announced.

Prof. John F Dickson, University of Texas, U.S, spoke on the topic “Data Analytics – Success and Future”. He explained about the various statistical methods and tools used in today’s corporate world. He quoted true examples like Money Ball and Amy Webb-TED and briefed how they became successful in Business through Analytics. Prof. Dickson explained how Data has worked in favor of businesses real time. “For instance, in the retail industry, implementation of business analytics has become so prominent that it is almost unimaginable to sustain strategic advantage without business analytics. The better you know your customer the better is your sales”, he added. He also did touch base upon the future trends in Analytics and Big data.

The presentation by Mr. Naveen Kapoor, Global Practice Head, Inter Globe Technologies on the topic “Business and consumer analytics- linking customers with profit” provided insights on some of the use cases on airline Industry. He quoted, “By 2016 most of the companies will manage the businesses using analytics. Business analytics changes the entire customer experience, data gathered based on customer behavior helps in modeling entirely new selling strategy which helps in addressing the likeability of the customer which in turn increases the probability through rapid selling. With business analytics in the picture, we sure have a winner.”

Speaking on the occasion, Mr. Uday Bhate, Founder and Principal Partner, nmore said, “Analytics is not about statistical formulae, it is about results of statistical analysis.” He highlighted on the importance of connecting the dots to combine insights from various analyses to draw conclusion. “In the real business scenario there is no clear cut answer to a problem, it is all about intuitions. Analytics is not going to take decisions on its own, but it is managers who will do. You are all managers of the future and your rational thinking is going to add value to the entire world of analytics”, he told the students.

Following the key note addresses, International Journal of Consumer & Business Analytics (IJC&BA) Vol1 Issue 2 was released by Mr. Paul Prabhakar and Gravity Magazine Issue 20 was released by Mr. Naveen Kapoor. Dr. Tapan K Panda proposed the vote of thanks, following which the paper presentations started in parallel sessions and continued till the end of the day.

The third International Business Analytics Conference had very interesting and thought provoking presentations from faculty, members of the industry and students. The conference included faculty members from US, UK and UAE presenting on topics such as Application of Descriptive and Predictive analytics, Customer Relationship Management tools and process enhancement tools that help in increasing the profitability of the organization.

Research papers from companies like Robert Bosh, SBI, Steelwedge, IGT and nmore were also presented during the conference. Great Lakes was represented by three full time faculty papers (Prof Bharadwaj, Prof Easwar, Prof Vaidy Jayraman, Prof. PK Viswanathan), and one student group (Mainak Sankar Maiti, Paripurna Nand Pandey, Ranjaboti Ghosh).

Business Analytics Conference 2013 Photos


Business Analytics conference 2012

2012 Conference Report

Kotler-Srinivasan Center for Research in Marketing hosted the second International Conference on Business Analytics on December 22 & 23, 2012.

We had Dr. Bala. V. Balachandran, the Founder and Dean of Great Lakes Institute of Management, Mr. Ali Hurbas, Head-Business Analytics, Duniya Finance, Prof. H. Raghav Rao, WCU Visiting Professor of GSM, Sogang University & Distinguished Service Professor Management Science and Systems Department, School of Management, University at Buffalo, Prof. Sriram, Executive Director of Great Lakes Institute of Management, Dr. Tapan K Panda, Conference Chair & Dr. Bharadhwaj, Dr Bala V and Vasantha Balachandran Chair Professor of Marketing on the dais.

The conference was inaugurated by Mr. Ali Hurbas and the key note address was made by Prof H. Raghav Rao. This year, the conference was focusing on Emerging Issues in Business Analytics. It had thought provoking presentations from faculty, industry and students. The conference had Faculty members from US, Europe and Asia and Research papers from companies like IBM, Genpact and Cognizant were also presented during the conference.

During the inaugural function, a book on "Business Analytics" by Tapan K Panda and "Gravity" - the in house magazine was released by Mr. Ali Hurbas.


Date : 22nd - 23rd December 2012


Day One : 22nd December 2012

9.30 - 10 am

Registration @ Registration Desk

10.30 - 12.05 pm

Inauguration @ Hall Superior

10.30 - 10.45 am


Conference Chairs Remarks and Invitation to Dean to Inaugurate The Conference

10.45 - 11.00 am

Welcome and Inaugural Address by Prof. Bala V. Balachandran, Dean, Great Lakes Institute of Management

11 - 11.15 am

Guest Speaker-Mr. Ali Hurbas,  Head, Business Analytics, Duniya Finance

11.15 - 11.45 am

Keynote address by Prof H. Raghav Rao

WCU Visiting Professor of GSM, Sogang University, S. Korea and Distinguished Service Professor

Management Science and Systems Department, School of Management, University at Buffalo, USA

11:45 - 11.50 am

Release of "Business Analytics" Book By Dean, Prof Bala Balachandran

11.50 - 11.55 am

Release of "Gravity" Magazine By Mr. Ali Hurbas,   Head Duniya Finance

11.55 - 12.05 pm

Vote of Thanks by Prof S Sriram, Executive Director, Great Lakes Institute of Management Chennai

12.05 - 12.25 pm

High Tea with Snacks

12.30 - 1 pm

A Comparison Of Reflective / Formative Second Factor Models With Schmid Liman Factor Structure by
Bharadhwaj Sivakumaran, Great Lakes Institute of Management, Piyush Sharma, Hong Kong Polytechnic University, Hongkong
& Geetha Mohan, SSN College of Engineering

1 - 1.30 pm

Lunch Break

1.30 - 2 pm

Rethinking Marketing And IT Relationship by Rajesh RadhaKrishnan, IBM Global Technology Services & P K Kannan, Robert H. Smith School of Business

2.05 - 2.35 pm

A Study On Customers Profiling, Competitors Mapping And Usage Pattern Analysis From Various Users Segments Of Anti- Rabies Vaccine by Bimal Kumar & Sinorita Das, Amity Global School of Business

2.40 - 3.10 pm

Order Splitting Vs The Postponement Strategy For A Third Party Managed Global Supply Chain by Damodar Y Golhar, Western
Michigan University & Snehamay Banerjee, The State University of New Jersey, USA

3.10 - 3.40 pm

High Tea with Snacks

3.45 - 4.15 pm

Forecasting Practices In Agrochemical Industry In India by Rakesh Singh & Vaidy Jayaraman, University of Miami, Florida, USA

4.20 - 4.50 pm

Impact Of Hospital Service Quality Dimensions On Customer Loyalty From The Patients Perspective by Sankar MM, Synthesis
Research Solutions & Roopa BL, Vivekananda Institute of Technology

4.55 - 5.25 pm

Promotional Strategies Of Apparels In Selected Retail Stores: A Study On Private Labels by Jacqueline Williams, Suneel S, CMR Technical Campus & Kompalli Sasikumar, Siva Sivani Institute of Management

5.30 - 6 pm

Driving Customer Experience Management Through Business Analytics by Rangin Lahiri & Indranil Gosh, Cognizant Business Consulting

6:00 PM

Wrap Up for The Day


Day Two : 23rd  December 2012

9.30 - 10 am

Social Media Analytics: A Study Of Select Indian Banks by Sireesha Pulipati, University of Hyderabad

10.05 - 10.35 am

A Fuzzy Logic Based Model For Analysis Of A Research Design For Its Suitability To Avoid Non-sampling Errors In Market
Research by Mukesh Kumar Rohil, Birla Institute of Technology and Science

10.40 - 11.10 am

Advertising On Mobile Phones In India: Spread And Areas Of Control by Syed Muzammiluddin, Badruka Institute of Foreign Trade

11.15 - 11.30 am

High Tea with Snacks

11.30 - 12.00 pm

An Operational Approach To Crop Forecasting : The Case of Jisl by Rakesh Singh, Great Lakes Institute of Management & Piyush Shah

12.05 - 12.35 pm

Factors Affecting Choice of Global Vs Local Apparel Brands by Aditi Vidyarthi,
Ca Foscari University Venice & Satya Bhushan Dash, Indian Institute of Management, Lucknow

12.40 - 1.10 pm

A Study Of Factors At Bank Level Affecting The Non-Performing Assets Of Bank by Nisha Nair & Raksh Solanki
Amirtha School of Business

1.10 - 1.40 pm

Lunch Break

1.40 - 2.10 pm

Business Analytics - Scenario In India by Inder Deep Singh, Vidhi Gupta & Deepak Mendiratta, Great Lakes Institute of Management

2.15 - 2.45 pm

Alternative Goodness Of Fit For Continuous Dependent Variable by Sandeep Das, Genpact

2.50 - 3.20 pm

Cash Flow Modeling And Risk Mapping In Public Cloud Computing - An Evolutionary Approach by Easwar Krishna Iyer & Tapan
K Panda, Great Lakes Institute of Management

3.20 - 3.35 pm

High Tea with Snacks

3.35 - 4.05 pm

Estimating Cost and Delays Due To Over Dimension Cargo (ODC) In Power Projects: A Case Study Of Power Grid Corporation Of
India Ltd by Vikas Prakash, Great Lakes IEMR & Ranjith Vaidooriam

4.10 - 4.40 pm

Green IT, ROI And Sustainability… In Indian Context by Purbha H Rao, Atul Goyal, Swetha Kanumuri, Syed Zohob & Arjun
Chakraverti, Great Lakes Institute of Management

4.45 pm

Wrap Up for the Day and Launch of the Journal

2012 Business Analytics Books

- Click here to download E-Book

Business Analytics Conference 2012 Photos