Prof T N Swaminathan’s book titled – ‘Digital Marketing – From Fundamentals to Future’ was released by Dr. Santosh Kumar IAS , Principal Secretary IT Govt. Of Tamil Nadu at MMA auditorium on June 15, 2019 in the presence of 150 + professionals from GL faculty, GL Alumni and from other B Schools , members from TiE, MMA and others. This was followed by a Panel Discussion on ‘Digital & Connected World – beyond B2C’. Published by Cengage, Dr T N Swami has coauthored the book with Mr. Karthik Kumar, Director – Rage Communications. To purchase a copy, please click here.