Branding: “From customer benefit to your benefit”, was the topic of the guest lecture which was presented by Mr. Abe peck, Professor Emeritus and Director of Business-to-Business Communication at the Medill School of Journalism / North western University. He is the senior director for the Media Management Centre (MMC), the executive program affiliated with Medill…

The Chennai chapter of the IIM-C Alumni association conducted a workshop on strategic marketing at the Great Lakes campus on 13th November 2010. The event was attended by the likes of – Mohan Eddy – Director, India Satcom PVR Murthy – CEO, Executive Search recruitment consultants D Prakash – Director, UTI Technology Services Ajay Jain…

“I am no gyan Guru and you shouldn’t sit here like you are watching a movie” with this light note Mr Shankar started the discussion on Social Media for Businesses. As the dialogue progressed we were asked to come up with names of brands that have extensively used social media for their marketing. Brain Jamming,…

It is amazing how a group of creative thoughts can bind and rejuvenate your spirits even on a tiring day. Here is an instance that takes you through the magic of creativity and curiosity.  You might think, it’s almost impossible to attract students for a voluntary academic discussion given that their day was packed with…

Mr. Mukund Balasubramanian CTO, Photon Infotech and Sachin Bhagwata Director Presales, Photon Infotech visited Great Lakes on 18th July. The guest lecture covered social media, which Mr. Subramanian supposed is the pivot that marketing is currently hinged on. He contented strongly that social media has reached its tipping point and is already showing signs of…