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Category :  Marketing

King Khan’s Ye(L)pme

There were days when celebrities were roped in for endorsing brands based on the values or the qualities associated... Read more

February 26, 2015

GLLeF Series: The Volkswagen Chameleon

We all have grown up seeing ads of 'the beetle'. Well, if you are in the western side of the globe, you would have... Read more

February 23, 2015

Six Marketing Strategies Behind Narendra Modi’s Election Victory

Narendra Modi's campaign team has used some very innovative and timely decisions that has helped give high visibility... Read more

June 11, 2014

The Power of Marketing – Indian Soft Power in Europe

Which restaurant do you find at 13,642 feet at Jungfrau, the roof of Europe in Switzerland? Not an Italian, French or... Read more

June 3, 2014

Digital Marketing as competitive advantage

It is not an everyday opportunity to interact one-one with a senior executive of one of the biggest IT players in the... Read more

May 13, 2014

India & Global Retail Development

On India the A T Kearney report 2013 states : “Growth slowdown, but still strong. The global slowdown hasn't spared... Read more

April 25, 2014

Technology & Sports – Part 1 – LED Stumps & Bails

The recently concluded T20 world cup on TV brought us a new technological innovation of stumps lighting up each time... Read more

April 9, 2014

From customer benefit to your benefit

Branding: “From customer benefit to your benefit”, was the topic of the guest lecture which was presented by Mr.... Read more

October 11, 2012
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Programs

PGPM - One Year MBA for professionals with 2+ years work experience

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PGDM - Two Year MBA for graduates with 0-2 years work experience

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Events

Harry Kraemer on Performance with A Purpose
Oct 08, 2020
Read more

Successful Women in Management (SWIM) Lecture Series
July 05, 2020
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The Great Circle Alumni Talk Series
July 04, 2020
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Term Zero Global Thought Leader Series
May 18, 2020
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