In line with Tamil Nadu government’s efforts towards protecting the environment and declaring plastic ban, effective from January 2019, Great Lakes Institute of Management, Chennai, organized a beach cleaning campaign on 20 January 2019 at Elliot’s beach in Besant Nagar. Chief Guest Dr C. K. Gandhirajan IPS, Director General of Police, State Human Rights Commission, Tamil Nadu, flagged off the drive and joined in the cleanup process. Dr. Vaidy Jayaraman, Associate Dean & Principal, Great Lakes Institute of Management, Chennai, Shri Sankaran, Director, along with 100+ students, faculty and staff members of Great Lakes participated in this initiative and pledged towards plastic free green environment. Volunteers, general public who were in for their morning walk too joined and signed the pledge. A free sapling was given as token of appreciation for signing up for the initiative.