The 12th edition of Great Lakes NASMEI (North American Society for Marketing Education in India) International Marketing Conference organized by the Kotler-Srinivasan Center for Research in Marketing was held at Great Lakes, Chennai on 21st – 22nd December 2018. The conference focused on ‘Marketing Strategy’ and the emerging topics in Marketing Management and strategy. Chief Guest Dr. Kannan Srinivasan, Heinz II Professor of Management, Marketing and Business Technologies, Carnegie Mellon University, delivered a keynote address on ‘Embedding image analytics in structural model’ that emphasized on how deep learning algorithms help brand’s image representation on social media or any digital medium impacts the brand’ preference to the consumers in the presence of Dr. Bala V Balachandran, Founder, Dean & Chairman, Great Lakes, Dr. Bhardhwaj. S, Director – Research and Dr. Bala V. Balachandran & Vasantha Balachandran Chair Professor of Marketing, Great Lakes Institute of Management, Chennai and Dr. Sridhar Samu, Professor – Marketing, Great Lakes Institute of Management, Chennai, faculty, and students.
The 12th NASMEI conference attracted over 100 entries from top B Schools including IIMs, ISBs in India and other reputed institutes from Australia, UK, and USA amongst others. This edition also presented Bala and Vasantha Balachandran Research Grant Award worth INR 1, 00,000 and Raj Sethuraman Research Grant Award worth Rs 75,000 each for six research presentations.