CALL FOR PAPERS

The Kotler-Srinivasan Center for Research in Marketing (KS-CRM) at the Great Lakes Institute of Management is proud to present its first ever conference on analytics, with the following,

a. To facilitate research and research-based knowledge on the growing field of analytics

b. To discuss new methodologies in the emerging field of analytics, specifically with respect to those methodologies that have been tried and tested in the business context

c. To uncover possible collaborative potential between academia and industry with respect to analytics

Conference brochure can be downloaded here.

Conference Topics

Papers should broadly address one of the conference topics listed below or a related area. Academicians and practitioners are encouraged to contribute new ideas, concepts, applications and case studies for discussion in the conference.

Theory and Methods

Exploratory Data Analysis
Machine Learning
Regression Modeling
Panel Data

Cluster Analysis
Computational Intelligence
Pattern Recognition

Data Visualization
Classification
Forecasting

Application Fields

Marketing Models
Data Analysis in Retailing
Internet Modeling and Web Analytics
Revenue Management
Industrial Applications
Statistics in Finance
Investment and Portfolio Models

Risk Analytics
Marketing Research
CRM
Pattern Recognition
Bioinformatics
Supply Chain Management
Insurance Models

Data Analysis in Banking and Financial Services
Advertising and Media
Pricing Analytics
Text Mining
Health Sciences
Quality Management