MESSAGE FROM THE PGPM ADMISSIONS DIRECTOR

George Bernard Shaw - British dramatist, critic & writer
Dear Prospective Great Laker,For Bernard Shaw, the above thought was an eloquent philosophy. At Great Lakes Institute of Management, this is a daily way of life. Let me do a bit of explaining.
As you will slowly move through these pages, you will realize that this program is meant for those who have seen the industry from close hands. The admission to the program stipulates a minimum work experience of two years. Batches in recent years have an average work experience of as much as 45-48 months. You all have seen and shaped the recent growth of India Inc. You have contributed in your own unique way in pushing the Indian GDP beyond the coveted trillion dollar mark. Now, you have reached an early crossroad in your life and maybe the first one in your career. You are seeking directions and that is precisely where the Shaw quote makes sense. As academicians and industry practitioners we – the full time and visiting faculty of Great Lakes – are there with you as fellow travellers guiding you to your next orbit. The focus is as much on learning as it is on teaching. Tools like case studies offer a common journey of discovery for the student and the faculty. We will walk hand in hand with the teacher a guiding step ahead of you.
From the day of its inception, Great Lakes has prided itself as a student managed and student run school. From admissions to placements to event management to consulting, we have responsible student committees being hand held by a senior faculty. Shaw lives up to his words again. The relationship between the faculty and his student committee is seldom one of instruction and compliance. Take my own committee of ADCOM. From segmentation, to brand positioning to logistics planning to analytics, the students walk hand in hand with the teacher in institution building.
Empirical study – a key tool employed in Great Lakes for knowledge advancement – is another area where the quote in mention holds equally true. In empirical, students in groups of twos and threes embark on the detailed study of a given business problem. They look at the various factors that can alleviate the program and do an in-depth quantitative analysis to arrive at a possible solution framework. Guidance, direction and broad corrections are the only faculty offerings in the study completion. The rest is on the innovative academic zeal of the student.
There are enough other B-schools in this country where the basic text books and the vast library remain the fundamental tools for knowledge imparting. If you want to be ‘taught’ management, please choose any such school. There are over 500 of them scattered all across India. But if you want to ‘learn’ management, if you want to walk hand in hand with the best in the academia and the industry, then come to us. You will never regret your decision.







